< Key Hightlight >

Due to growing maturity of IoV (Internet of Vehicles) and active safety technology such as advanced driver assistance systems, several leading IC brands have jumped on the bandwagon. Given the unique characteristics of the supply chain and strict requirements for safety and reliability in the automotive industry, most of these IC brands have chosen to work with leading carmakers to reduce entry barriers. Developing their own technology and ecosystems has thus become an important strategy for both parties. This report analyzes product development and strategies of leading brands, including Intel, Nvidia, Qualcomm, and MediaTek, in the smart vehicle market.