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MARKET OUTLOOK

Triton’s research report infers that the Middle East and Africa’s smart cleaning and hygiene market is estimated to surge at a CAGR of 11.63% through the years 2021-2028. South Africa, Saudi Arabia, Turkey, the UAE, and Rest of Middle East & Africa shape the overall market in the given region.

In recent years, Saudi Arabia started diversifying its economy by transforming into a technological hub. Under its Vision 2030 initiative, it has planned to adopt automation and robotics. Moreover, the country has launched a national artificial intelligence strategy aimed to increase the use of robotics across all sectors. Besides, the nation is developing smart cleaning solutions for various sectors. For instance, a solar panel cleaning robot is a robotic solution that cleans panels and helps avoid a decrease in the energy efficiency of solar panels. Thus, governmental support is majorly supplementing the growth of the smart cleaning and hygiene market across Saudi Arabia. 

On the other hand, Turkey has strict cultural norms relating to cleanliness, which offers robot cleaners the potential to grow across the residential sector. Further, the construction of skyscrapers and tall buildings increases the need for robots to clean windows. Above all, the government has taken steps to improve AI in the healthcare sector. This is likely to enhance the adoption of smart cleaning products in the healthcare sector. Therefore, as mentioned above, the rise in robotics across various sectors is likely to fuel the growth of the smart cleaning and hygiene market over the forecasted period within Turkey. 

COMPETITIVE OUTLOOK 

The well-known companies in the smart cleaning and hygiene market consist of Haier Group Corporation, LG Electronics, SharkNinja, Vorwerk and Co KG, Panasonic Corporation, Roborock Technologies, and Cyberdyne.