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MARKET OUTLOOK

As per the Triton Market Research’s report, the alcoholic ready-to-drinks (RTDs) market in Russia is forecasted to progress at a compound annual growth rate of 1.53% in terms of revenue and 1.16% in volume over the considered period from 2021 to 2026. 

Cider sales are anticipated to decline over the first half of the forecasted period, which can be linked to the economic uncertainty raised from the COVID-19 outbreak. Several consumers are facing immense pressure relating to income, which has led to fewer sales of cider. Nevertheless, sales growth is anticipated to recover in the upcoming years. This may create lucrative opportunities for the alcoholic RTDs market in the next few years. 

On the other hand, the off-trade category is estimated to face strong competition from flavored and light grape wide, as they offer better value for money and are considered traditional. This is likely to influence market players to innovate and invest in new product developments, fueling the demand for alcoholic ready-to-drink beverages. Further, on-trade spirits sales are expected to recover strongly, increasing the demand for brandy, cognac, and other drinks. Thus, these factors are likely to boost the growth of the alcoholic ready-to-drinks market across Russia. 

COMPETITIVE OUTLOOK

The key companies in the alcoholic RTDs market include IBB Ltd, Carlsberg AS, and Molson Coors Brewing Co.