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MARKET OUTLOOK

Based on Triton Market Research’s report, the alcoholic ready-to-drinks (RTDs) market in South Africa is assessed to advance at a compound annual growth rate of 2.13% in revenue and 7.04% in volume over the forecasting years from 2021 to 2026. 

With growing healthy living trends, the demand for low-alcohol variants of cider is expected to gain momentum in South Africa. During the forecast period, new launches in-line with healthy lifestyles are expected to become increasingly important. This is further anticipated to influence producers to develop beverages with new flavors. Such trends are likely to support the overall development of the alcoholic RTDs market. 

Other than this, the explosion of craft drinks trend is expected to penetrate the spirit-based RTDs segment over the estimated phase. Here, manufacturers and smaller breweries are anticipated to launch new craft gin and rum RTDs due to the growing traction of craft variants. Economic pressure on consumers is another factor driving the studied market’s growth, owing to accessible price points and compact format of RTDs. Hence, all these factors are expected to widen the scope and growth of the alcoholic ready-to-drinks market. 

COMPETITIVE OUTLOOK

The major firms in the alcoholic ready-to-drinks (RTDs) market consist of Bacardi and Co Ltd, Molson Coors Brewing Co, and Halewood International Ltd.