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MARKET OUTLOOK

The South Africa alcoholic spirits market is anticipated to witness 3.10% of CAGR in revenue terms and 3.68% of CAGR in volume terms in the forecasting years between 2021 and 2026, as per a research by Triton.

In 2019, local flavor drove innovation in craft rum, as brewers developed “the Zulu rum,” inspired by the indigenous marula flavor. Moreover, towards the end of the review period, Savanna launched Savanna Blackbeard, a cider infused with rum. This period saw several micro-distilleries enhance their product portfolios to include rum.

With the advent of COVID-19, bourbon/other US whiskey suffered owing to import restrictions impacting product availability. Meanwhile, English gin, which was performing very well before the pandemic, witnessed a significant negative impact. This happened due to the impact on on-trade channels and the closure of outlets due to lockdown restrictions. The restrictions also affected cream-based liqueurs, with a similar negative impact on performance. 

COMPETITIVE OUTLOOK

The preeminent companies in the alcoholic spirits market are William Grant & Sons Ltd, Pernod Ricard Groupe, KWV Group, Distell Group Ltd, Diageo Plc, and Edward Snell & Co.