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MARKET OUTLOOK

Based on Triton’s estimates, the Canada alcoholic ready-to-drinks (RTDs) market is expected to display an upward trend and is estimated to grow at a value CAGR of 10.65% and a volume CAGR of 10.32% over the forecast duration of 2021-2026.

Alcoholic ready-to-drinks are expected to witness growth, with on-trade sales anticipated to rise in 2022. A gradual return to on-trade consumption is likely mainly owing to reopening on restaurants and easing COVID-19 restrictions. However, consumers’ incomes are expected to be impacted due to measures, leading to slow recovery. Furthermore, off-trade sales are estimated to be slower due to lower consumption of alcoholic RTDs at home. Nevertheless, the growth is expected to return to double digits in the upcoming year, owing to the growing popularity of newly launched RTDs. In this regard, several companies are introducing new ready-to-drink beverages to meet growing consumer demand. Hence, these factors will support the growth of the alcoholic ready-to-drinks market in Canada. 

Conversely, the potential threat likely to impact the studied market’s growth is the change in legislation relating to cannabis. Consumers opting for ready-to-drinks also prefer cannabis. Hence, consumer switching towards cannabis over RTDs will negatively impact the growth of the alcoholic ready-to-drinks market across the country. 

COMPETITIVE OUTLOOK

The well-known companies in the alcoholic ready-to-drinks market are Anheuser Busch InBev NV, Bacardi and Co Ltd, and Diageo Plc.