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MARKET OUTLOOK

Triton Market Research’s report estimates that the France alcoholic ready-to-drinks (RTDs) market to witness growth at a CAGR of 0.07% in value and 1.61% in volume over the forecasted period 2021-2026. 

The decline in off-trade sales of spirit-based RTDs is expected to recover significantly over the forecast period. Moreover, the sales of wine-based spirits, especially sangria, are expected to grow steadily. However, spirit-based RTDs like spritzes made with Italian bitters will be challenged by consumers’ growing demand for flavored and hand-made drinks in restaurants. Several companies are introducing new products to maintain footings in the market. 

Further, the demand for rum-based RTDs has peaked significantly over the years. Other than this, in line with recent trends, dark rum and Japanese whiskey are anticipated to witness strong growth in the off-trade. The English gin is also expected to observe strong growth over the forecast period. Hence, all these factors are likely to fuel the alcoholic ready-to-drinks market in France in the upcoming years. 

COMPETITIVE OUTLOOK

The competitive players in the France alcoholic RTDs market are Bodegas Y Bebidas SA, J García Carrión SA, and Diageo Plc.