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MARKET OUTLOOK

Germany’s pet food market is expected to grow with a CAGR of 3.22% by value during the forecasting period from 2022 and 2026. It is also anticipated to grow with a CAGR of 1.21% by volume during this period.

In 2020, a significant rise in the dog and cat population was seen in Germany, which is likely to have a long-lasting effect on its pet food market. As more people were able to work from home or generally spend more time indoors owing to lockdown restrictions, a high demand for pets was observed during the year, and is still an ongoing trend. Before the COVID-19 pandemic struck, many people wanted to adopt dogs, but just did not have enough time to care for them. But now, this scenario has changed. Therefore, a lack of social contact with other people has contributed to the rise in the demand for pets, which is expected to drive the market growth in the country.

In the feed & livestock industry, the composition and properties of the coarse are extremely important, and so are the prices while selecting the grains as a feed component. There was an increase in the prices of raw materials required to produce animal food, due to several factors. These included the supply chain issues and restrictions on exports, among others. These factors had a significant impact on the feed industry and livestock farmers, thereby hindering the market growth.

COMPETITIVE OUTLOOK

The major organizations that have established their presence in this market include Vitakraft Pet Care GmbH & Co KG, Rewe Group, Nestle Purina Pet Care Company, Mars Incorporated, and Fressnapf Holding SE.