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1 INTRODUCTION 23

1.1 OBJECTIVES OF THE STUDY 23

1.2 MARKET & PRODUCT DEFINITION 24

1.2.1 ADDITIONAL DEFINITIONS/TERMS 24

1.3 INCLUSIONS & EXCLUSIONS 25

1.4 MARKET SCOPE 26

FIGURE 1 MOBILITY AS A SERVICE MARKET SEGMENTATION 26

FIGURE 2 MOBILITY AS A SERVICE MARKET, BY REGION 26

1.5 STAKEHOLDERS 27

1.6 CURRENCY 27

1.6.1 YEARS CONSIDERED IN THE STUDY 27

1.7 SUMMARY OF CHANGES 28

2 RESEARCH METHODOLOGY 29

2.1 RESEARCH DATA 29

FIGURE 3 MOBILITY AS A SERVICE MARKET: RESEARCH DESIGN 29

FIGURE 4 RESEARCH DESIGN MODEL 30

2.2 SECONDARY DATA 31

2.2.1 KEY SECONDARY SOURCES 31

2.2.2 KEY DATA FROM SECONDARY SOURCES 31

2.2.3 PRIMARY DATA 32

FIGURE 5 BREAKDOWN OF PRIMARY INTERVIEWS 32

2.2.4 SAMPLING TECHNIQUES & DATA COLLECTION METHODS 33

2.2.5 PRIMARY PARTICIPANTS 33

2.3 MARKET SIZE ESTIMATION 33

2.3.1 BOTTOM-UP APPROACH 33

FIGURE 6 BOTTOM-UP APPROACH: MOBILITY AS A SERVICE MARKET 33

2.3.2 TOP-DOWN APPROACH 34

2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 34

FIGURE 7 DATA TRIANGULATION 34

2.4.1 FACTOR ANALYSIS FOR MARKET SIZING: DEMAND- AND SUPPLY-SIDE 35

2.5 ASSUMPTIONS AND RISK ASSESSMENT 36

2.6 RESEARCH LIMITATIONS 37

3 EXECUTIVE SUMMARY 38

3.1 PRE- AND POST-COVID-19 SCENARIO 38

FIGURE 8 PRE- AND POST-COVID-19 SCENARIO: MOBILITY AS A SERVICE MARKET, 2020–2030 (USD MILLION) 38

TABLE 1 MOBILITY AS A SERVICE MARKET: PRE- VS. POST-COVID-19 SCENARIO, 2020–2030 (USD MILLION) 38

3.2 REPORT SUMMARY 39

FIGURE 9 MOBILITY AS A SERVICE MARKET OUTLOOK 39

FIGURE 10 MOBILITY AS A SERVICE MARKET, BY REGION 40

4 PREMIUM INSIGHTS 41

4.1 ATTRACTIVE OPPORTUNITIES IN MOBILITY AS A SERVICE MARKET 41

FIGURE 11 INCREASING SMART CITY INITIATIVES ACROSS THE GLOBE TO DRIVE MOBILITY AS A SERVICE MARKET 41

4.2 MOBILITY AS A SERVICE MARKET, BY SOLUTION TYPE 42

FIGURE 12 TECHNOLOGY PLATFORMS TO DOMINATE MARKET DURING FORECAST PERIOD, 2021 VS. 2030 42

4.3 MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE 42

FIGURE 13 RIDE HAILING SEGMENT TO LEAD MARKET DURING FORECAST PERIOD 42

4.4 MOBILITY AS A SERVICE MARKET, BY APPLICATION TYPE 43

FIGURE 14 JOURNEY PLANNING TO HOLD LARGEST MARKET SHARE, 2021 VS. 2030 43

4.5 MOBILITY AS A SERVICE MARKET, BY VEHICLE TYPE 43

FIGURE 15 FOUR-WHEELERS SET TO DOMINATE MARKET, 2021 VS. 2030 43

4.6 MOBILITY AS A SERVICE MARKET, BY OPERATING SYSTEM 44

FIGURE 16 ANDROID TO BE FASTEST-GROWING SEGMENT DURING FORECAST PERIOD 44

4.7 MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL 44

FIGURE 17 BUSINESS-TO-BUSINESS SEGMENT TO HOLD LARGEST, 2021 VS. 2030 44

4.8 MOBILITY AS A SERVICE MARKET, BY TRANSPORTATION TYPE 45

FIGURE 18 PRIVATE TRANSPORTATION TO COMMAND LARGEST SHARE DURING FORECAST PERIOD 45

4.9 MOBILITY AS A SERVICE MARKET, BY REGION 45

FIGURE 19 ASIA OCEANIA ANTICIPATED TO BE LARGEST MARKET BY 2030 45

5 MARKET OVERVIEW 46

5.1 INTRODUCTION 46

5.2 MARKET DYNAMICS 46

FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: MAAS MARKET 46

5.2.1 DRIVERS 47

5.2.1.1 Increasing smart city initiatives 47

TABLE 2 UPCOMING RAIL PROJECTS, BY COUNTRY 47

5.2.1.2 Improving 4G/5G infrastructure and penetration of smartphones 48

FIGURE 21 GLOBAL INTERNET USAGE, 2001-2019 (BILLION) 48

5.2.1.3 Need to reduce CO2 emissions 49

FIGURE 22 COMPARISON OF DIFFERENT MODALITIES OF TRANSPORT IN TERMS OF CO2 FOOTPRINT 50

5.2.2 RESTRAINTS 50

5.2.2.1 Increase in demand for car rentals/station-based car rentals post-pandemic 50

FIGURE 23 GLOBAL CAR SHARING MARKET, 2018-2023 51

FIGURE 24 GLOBAL CAR RENTAL MARKET, 2018-2023 51

5.2.3 OPPORTUNITIES 52

5.2.3.1 Increasing use of autonomous cars and electric vehicles 52

5.2.3.2 Combining big data with new autonomous transport systems to refine MaaS offerings 52

5.2.4 CHALLENGES 53

5.2.4.1 Integration of various stakeholders 53

5.2.4.2 Limited connectivity in developing countries 53

5.3 PORTER’S FIVE FORCES 54

5.3.1 MOBILITY AS A SERVICE MARKET 54

FIGURE 25 PORTER’S FIVE FORCES ANALYSIS: MOBILITY AS A SERVICE MARKET 54

TABLE 3 PORTER’S FIVE FORCES ANALYSIS 54

5.3.1.1 Intensity of Competitive Rivalry 55

5.3.1.2 Threat of new entrants 55

5.3.1.3 Threat of substitutes 55

5.3.1.4 Bargaining power of suppliers 55

5.3.1.5 Bargaining power of buyers 55

5.4 MOBILITY AS A SERVICE MARKET SCENARIO 56

FIGURE 26 MOBILITY AS A SERVICE MARKET SCENARIO 2020–2030 (USD MILLION) 56

5.4.1 MOST LIKELY/REALISTIC SCENARIO 56

TABLE 4 REALISTIC SCENARIO: MOBILITY AS A SERVICE MARKET, BY REGION, 

2020–2030 (USD MILLION) 56

5.4.2 HIGH COVID-19 IMPACT SCENARIO 57

TABLE 5 HIGH COVID-19 IMPACT SCENARIO: MOBILITY AS A SERVICE MARKET, 

BY REGION, 2020–2030 (USD MILLION) 57

5.4.3 LOW COVID-19 IMPACT SCENARIO 57

TABLE 6 LOW COVID-19 IMPACT SCENARIO: MOBILITY AS A SERVICE MARKET, 

BY REGION, 2020–2030 (USD MILLION) 57

5.5 TRENDS/DISRUPTIONS IMPACTING MAAS MARKET 58

5.6 ECOSYSTEM ANALYSIS 58

FIGURE 27 MOBILITY AS A SERVICE ECOSYSTEM 58

5.7 TECHNOLOGY ANALYSIS 59

5.7.1 MONTHLY SUBSCRIPTION PLANS 59

5.7.2 IMPACT OF MULTIMODAL TRANSPORTATION ON MAAS 59

5.7.3 IMPACT OF AUTONOMOUS VEHICLES ON MAAS 60

5.7.4 FIRST-MILE & LAST-MILE SOLUTIONS 60

5.8 REGULATORY FRAMEWORK AND CHALLENGES 61

TABLE 7 KEY REGULATORY CHALLENGES IN IMPLEMENTATION OF MAAS 61

5.8.1 MARKET ACCESS & INTEGRATION BARRIERS 61

5.8.2 SALES CHANNEL RESTRICTIONS & PAYMENT INTEGRATION 62

5.8.3 UNDEFINED PRINCIPLES FOR DATA SHARING & ACCESS 62

5.9 PRICING MODELS 62

5.10 PATENT ANALYSIS 63

5.11 SUPPLY CHAIN ANALYSIS 64

FIGURE 28 MOBILITY AS A SERVICE MARKET: SUPPLY CHAIN ANALYSIS 65

5.12 CASE STUDY ANALYSIS 65

5.12.1 ATKINS CASE STUDY 65

5.12.2 CONDUDENT CASE STUDY 66

6 RECOMMENDATIONS BY MARKETSANDMARKETS 68

6.1 FOCUS ON SOUTHEAST ASIAN COUNTRIES TO ENSURE RAPID REVENUE GROWTH FOR MAAS PLAYERS 68

6.1.1 LUCRATIVE SUBSCRIPTION SERVICES FOR MAAS USERS IN EUROPE 68

6.2 CONCLUSION 69

7 MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE 70

The market size and forecast of each service type is further segmented into regions – Asia Pacific, Europe, 

North America and ROW

7.1 INTRODUCTION 71

7.1.1 RESEARCH METHODOLOGY 71

7.1.2 ASSUMPTIONS 72

7.1.3 INDUSTRY INSIGHTS 72

FIGURE 29 MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 

2021 & 2030 (USD MILLION) 73

TABLE 8 MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 

2020–2025 (USD MILLION) 73

TABLE 9 MOBILITY AS A SERVICE MARKET, BY SERVICE TYPE, 

2026–2030 (USD MILLION) 73

7.2 RIDE HAILING 74

7.2.1 E-HAILING WILL DRIVE USE OF RIDE HAILING SERVICES 74

TABLE 10 E-HAILING - TOP PLAYERS 74

TABLE 11 RIDE HAILING: MOBILITY AS A SERVICE MARKET, BY REGION, 

2020–2025 (USD MILLION) 74

TABLE 12 RIDE HAILING: MOBILITY AS A SERVICE MARKET, BY REGION, 

2026–2030 (USD MILLION) 75

7.2.2 CAR SHARING 75

7.2.2.1 Presence of top service providers in Europe boosts car sharing segment 75

TABLE 13 CAR SHARING - TOP PLAYERS 75

TABLE 14 CAR SHARING: MOBILITY AS A SERVICE MARKET, BY REGION, 

2020–2025 (USD MILLION) 76

TABLE 15 CAR SHARING: MOBILITY AS A SERVICE MARKET, BY REGION, 

2026–2030 (USD MILLION) 76

7.2.3 MICROMOBILITY 76

7.2.3.1 Increasing use of e-scooters to drive micromobility services 76

TABLE 16 MICROMOBILITY AS A SERVICE MARKET, BY REGION, 

2020–2025 (USD MILLION) 77

TABLE 17 MICROMOBILITY AS A SERVICE MARKET, BY REGION, 

2026–2030 (USD MILLION) 77

7.2.4 BUS SHARING 77

7.2.4.1 Bus rapid transit systems in Europe propel bus sharing segment 77

TABLE 18 BUS SHARING: MOBILITY AS A SERVICE MARKET, BY REGION, 

2020–2025 (USD MILLION) 78

TABLE 19 BUS SHARING: MOBILITY AS A SERVICE MARKET, BY REGION, 

2026–2030 (USD MILLION) 78

7.2.5 TRAIN SERVICES 78

7.2.5.1 Increasing network of high-speed trains fuels segment growth 78

TABLE 20 TRAIN SERVICES: MOBILITY AS A SERVICE MARKET, BY REGION, 

2020–2025 (USD MILLION) 79

TABLE 21 TRAIN SERVICES: MOBILITY AS A SERVICE MARKET, BY REGION, 

2026–2030 (USD MILLION) 79

8 MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL 80

The market size and forecast of each business model is further segmented into regions – Asia Pacific, Europe, 

North America and ROW

8.1 INTRODUCTION 81

8.1.1 RESEARCH METHODOLOGY 81

8.1.2 ASSUMPTIONS 81

8.1.3 INDUSTRY INSIGHTS 82

FIGURE 30 MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 

2021–2030 (USD MILLION) 82

TABLE 22 MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 

2020–2025 (USD MILLION) 82

TABLE 23 MOBILITY AS A SERVICE MARKET, BY BUSINESS MODEL, 

2026–2030 (USD MILLION) 83

8.2 BUSINESS-TO-BUSINESS 83

8.2.1 EUROPE AND NORTH AMERICA - KEY MARKETS IN B2B SEGMENT 83

TABLE 24 BUSINESS-TO-BUSINESS: MOBILITY AS A SERVICE MARKET, BY REGION, 2020–2025 (USD MILLION) 83

TABLE 25 BUSINESS-TO-BUSINESS: MOBILITY AS A SERVICE MARKET, BY REGION, 2026–2030 (USD MILLION) 84

8.3 BUSINESS-TO-CONSUMER 84

8.3.1 ASIA OCEANIA LEADS IN B2C SEGMENT 84

TABLE 26 BUSINESS-TO-CONSUMER: MOBILITY AS A SERVICE MARKET, BY REGION, 2020–2025 (USD MILLION) 84

TABLE 27 BUSINESS-TO-CONSUMER: MOBILITY AS A SERVICE MARKET, BY REGION, 2026–2030 (USD MILLION)

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