< Key Hightlight >

The generator sales market is expected to grow from an estimated USD 21.6 billion in 2022 to USD 28.6 billion in 2027, at a CAGR of 5.8% during the forecast period. Generators can be used in standby, prime, continuous, and peak shaving applications in various end-user sectors such as industrial, commercial, and residential. The global generator sales market is driven by the surging demand for uninterrupted & reliable power supply from end-users and increased demand for IT infrastructure management. The rapidly expanding manufacturing sector is also fueling demand for generators and power generation systems. The rising adoption of hybrid generators, bi-fuel generators, and inverter generators and surging use of distributed power generation systems are expected to offer lucrative opportunities for the generator sales market during the forecast period.  However, rising adoption of energy storage technologies can act as a restraint for the generator sales market.

 “The industrial segment, by end user, is expected to be the largest market from 2022 to 2027”

The end user segment is categorized as industrial, commercial, and residential. The industrial segment held the largest share of the generator sales market. The industrial end user segment is witnessing a high demand for diesel & gas generators, particularly in developing countries. The growth of this segment is attributed to the increase in demand from mining, marine, chemicals, military, and manufacturing industries. Industrial generators continuously supply power in the event of power failure from the grid system. The growth of the industrial segment is mainly driven by the increasing demand for distributed power generation in Asia Pacific and the oil and gas boom in North America.

Indirect Sales Channel are expected to emerge as the largest segment based on sales channel”

Indirect sales channel such as  OEMs, third-party service providers, procure generators and equipment from manufacturers and provide services to different end users. With most generators used for standby power, it is important that they are in working condition when needed, primarily during a power cut. Owing to which distribution/sales network and service play the most important role in the customer’s decision-making process. Companies are focusing on expanding their distribution and services network, which is driving the generator sales market. Better product reach and preference for procurement of generators through indirect sales channel also provide ample opportunities to boost market growth. Thus, indirect sales channel is expected to emerge as the largest growing market. 

 “Asia Pacific: The largest generator sales market”

Asia Pacific is expected to dominate the global generator sales market between 2022–2027, followed by North America and the Europe. The generator sales market in Asia Pacific is witnessing significant developments in the manufacturing sector due to industrialization, which has supported the demand for generators across countries of the region. The increasing investments in LNG, chemicals, and mining along with the growth of the domestic manufacturing sector is fueling the growth for gensets in countries such as China, India, South Korea, Bangladesh, and Vietnam. The rapidly expanding data centers industry in Asia Pacific will continue driving the demand for diesel generators in the region. Increased investments in data centers, especially in China, Australia, Japan, and Singapore, are expected to drive the demand for generators.

Breakdown of Primaries:

In-depth interviews have been conducted with various key industry participants, subject-matter experts, C-level executives of key market players, and industry consultants, among other experts, to obtain and verify critical qualitative and quantitative information, as well as to assess future market prospects. The distribution of primary interviews is as follows: 

By Company Type: Tier 1- 60%, Tier 2- 25%, and Tier 3- 15%

By Designation: C-Level- 35%, Director Level- 25%, and Others- 40%

By Region: Europe- 15%, Asia Pacific- 60%, North America- 10%, the Middle East & Africa- 10%, and South America- 5% 

Note: Others includes product engineers, product specialists, and engineering leads.

Note: The tiers of the companies are defined on the basis of their total revenues as of 2017. Tier 1: > USD 1 billion, Tier 2: From USD 500 million to USD 1 billion, and Tier 3: < USD 500 million

The generator sales market is dominated by a few major players that have a wide regional presence. The leading players in the generator sales market are Caterpillar (US), Cummins (US), Rolls-Royce (UK), Mitsubishi Heavy Industries, Ltd. (Japan), and Generac (US). Some of the other major players include Weichai Group (China), Kohler Co. (US), Atlas Copco (Sweden), Denyo (Japan), Wacker Neuson (Germany), Doosan (South Korea), Greaves Cotton Limited (India), Kirloskar Oil Engines Ltd. (India), Siemens (Germany), Aksa Energy (Turkey), Wärtsilä (Finland), Honda (Japan), Briggs & Stratton (US), ABB (Germany), Yanmar (Japan), among others. 

Research Coverage:

The report defines, describes, and forecasts the global generator sales market, by fuel type, application, power rating, end user, sales channel, design, and region. It also offers a detailed qualitative and quantitative analysis of the market. The report provides a comprehensive review of the major market drivers, restraints, opportunities, and challenges. It also covers various important aspects of the market. These include an analysis of the competitive landscape, market dynamics, market estimates, in terms of value, and future trends in the generator sales market.

Key Benefits of Buying the Report

1. The report identifies and addresses the key markets for generator sales, which would help equipment manufacturers review the growth in demand.

2. The report helps system providers understand the pulse of the market and provides insights into drivers, restraints, opportunities, and challenges. 

3. The report will help key players understand the strategies of their competitors better and help them in making better strategic decisions.