< Key Hightlight >

The market for Dietary Supplements is estimated at USD 155.2 billion in 2022; it is projected to grow at a CAGR of 7.3% to reach USD 220.8 billion by 2027. Increasing consumer health awareness and rising disposable income across regions are factors that have encouraged people to shift to nutraceuticals such as dietary supplements. Consumers have become increasingly aware and conscious of their dietary habits. Lifestyle changes, along with a better understanding of fitness and health, have encouraged people to consume multivitamins and minerals in the form of capsules and tablets. Increasing health awareness has also led consumers to shift to customized dietary supplements that are specific to their biological requirements. Consumers have become increasingly inclined toward a healthy lifestyle and additional nutrition. With changing preferences due to increased health awareness, consumers are increasingly seeking dietary supplements in their daily lifestyles. 

The Vitamin segment by type is projected to observe the fastest growth in the Dietary Supplements market throughout the forecasted period

In the vitamins segment, popular supplements include vitamin D and vitamin B12. Vitamin D promotes calcium absorption in the gut and maintains adequate serum calcium and phosphate concentrations to enable normal bone mineralization and prevent hypocalcemic tetany. Vitamin B12 is a nutrient that helps keep the body’s nerve and blood cells healthy and helps make DNA (the genetic material in all cells). Over the past couple of years, there has been a rise in concern over the prevention of osteomalacia, which is a vitamin D deficiency disease that causes bone pain and muscle weakness. Such diseases are prevalent in the North American as well as European regions. This has led to a rise in demand for vitamin D dietary supplements in these regions since the consumption of dietary supplements has been on the higher end.

The Additional supplements segment by function is estimated to account for the largest market share in the global Dietary Supplements market

Supplements that can be consumed without the prescription of medical experts fall under this segment. Such dietary supplements can contain minerals, herbs or other botanicals, amino acids, enzymes, and many other ingredients. Dietary supplements come in a variety of forms, including tablets, capsules, gummies, and powders, as well as drinks and energy bars. According to the National Center for Health Statistics, 57.6% of US adults aged 20 and above used a dietary supplement, with women (63.8%) using more than men (50.8%). . Multivitamin-mineral supplements were the most commonly used dietary supplements across all age groups, followed by vitamin D and omega-3 fatty acid supplements.

The tablet sub-segment of the by mode of application segment is projected to attain the fastest market growth in Dietary Supplements market over the forecast period.

The tablet form is widely consumed and boasts easy availability, affordability, a wide range of dosage patterns, easy packaging, storage, and cost-effectiveness. Tablets also have a high shelf-life and thus find higher preference than other formats of dietary supplements. Tablets are very customizable in terms of size, shape, and colour. 

The adults segment by the target consumer is estimated to account for the largest market share in the global Dietary Supplements market

Vitamin deficiency is one of the key factors that have driven the consumption of dietary supplements among adults. According to the US CDC, approximately one-third of US children and adolescents take dietary supplements; use varies by demographic characteristics. Furthermore, the US and Canada have seen rising concerns over the prevention of osteoporotic bone disease, which is caused due to deficiency of calcium. Calcium supplementation and Vitamin D have been recommended to prevent osteoporotic fracture and improve bone health.

Break-up of Primaries

• By value chian: Demand side: 41%, Supply side: 59% 

• By Designation: Managers: 25%, CXOs: 33%, and Executives: 42%

• By Region:  Europe: 29%, Asia Pacific: 30%, North America: 24%, RoW: 17%

Leading players profiled in this report

• Amway Corp (US), 

• Herbalife International of America, INC. (US), 

• ADM (US), 

• Pfizer INC (US), 

• Abbott (US), 

• Nestle (Switzerland), 

• Otsuka Holding Co, LTD (Japan), 

• H&H Group (China), 

• Arkopharma (France), 

• Bayer AG (Germany), 

• Glanbia Plc (Ireland),

• Nature's Sunshine Products Inc (US), 

• Fancl Corporation (Japan), 

• Danisco (Denmark), 

• Bionova (India), 

• American Health (US), 

• Pure Encapsulations LLC (US), 

• GlaxoSmithKline, PLC (UK)

Research Coverage 

This report segments the Dietary Supplements market on the basis of type, product type, mode of application and crop type and region. In terms of insights, this research report focuses on various levels of analyses—competitive landscape, end-use analysis, and company profiles—which together comprise and discuss the basic views on the emerging & high-growth segments of the Dietary Supplements market, the high-growth regions, countries, government initiatives, market disruption, drivers, restraints, opportunities, and challenges.  

Reasons to buy this report

• To get a comprehensive overview of the Dietary Supplements market 

• To gain wide-ranging information about the top players in this industry, their product portfolios, and key strategies adopted by them

• To gain insights about the major countries/regions, in which the Dietary Supplements market is flourishing.