< Key Hightlight >

The global bone & joint health supplements market is estimated to be valued at USD 11.7 billion in 2022. It is projected to reach USD 17.6 billion by 2027, recording a CAGR of 8.5% during the forecast period. Rising incomes have prompted households to increase their budgets and spend more on health and nutrition in addition to necessities such as food. Nutrition bars, in addition to protein supplements, are gaining popularity, particularly in urban areas. According to experts, food/sport supplements are becoming more popular, particularly vegetarians, increasingly feel the need to meet their protein requirements in order to stay healthy.

“North America is projected to witness the growth of 7.9% during the forecast period.”

The bone & joint health supplements market in North America is growing at a CAGR of 7.9% due to the rising awareness related to health trends, the popularity of bone & joint health supplements is witnessing a surge in the region. Insufficient exercise, low vitamin D levels, and inadequate calcium are becoming more widely recognized in modern life. Vitamin D deficiency affects around 70% of children in the United States. Adults have been shown to have a similar level of vitamin D deficiency. Vitamin D is found in oily fish such as salmon and swordfish, as well as smaller amounts in tuna and other seafood. Vitamin D is difficult to obtain in sufficient amounts through diet alone. Along with that, insufficient exercise, low vitamin D levels, and inadequate calcium are becoming more widely recognized in modern life. Vitamin D deficiency affects around 70% of children in the United States. Adults have been shown to have a similar level of vitamin D deficiency. More than three-quarters of Americans take nutritional supplements each year, a clear trend that demonstrates the importance of supplementation in their overall health and wellness routines. 

“The elderly people segment dominated the bone & joint health supplements market by target consumers. It is estimated at USD 5,410.2 million in 2022.”

It is projected that the elderly people segment by target consumers will witness the highest growth during the forecast period, owing to the increasing aging populations associated with it.  Aging gracefully, adopting a healthy lifestyle, staying active are some of the key goals of the majority of the aging population. As one ages, it becomes a challenge to get the right amount of vitamins and minerals for the body. Fortunately, consumption of bone and joint health supplement fills the gap for such deficiencies. Many older adults in the United States take one or more bone and joint supplements either as a pill or drink. Popular supplements include some nutrients that are under consumed among older adults, including calcium and vitamins D and calcium. Among all other vitamins, vitamin D has been consumed at a higher rate. In older adults, vitamin D helps to support skeletal health by building and protecting bones.

“Other distributions channels is fastest growing segment. It is projected to grow at 9.2% during forecast period.”

Others distribution channels includes speciality food stores, convenience stores, direct-to-consumer, fitness institutes, and E-commerce. Many companies and retailers offer online services to facilitate consumers in terms of placing an order as well as delivering the same. Several one-stop shops are present on the web in easing the purchasing process of the consumers. These online retails also offer a variety of options for a particular bone and joint health supplement product at discounted rates than traditional retail prices to attract more customers. Since the last decade, the increased frequency of online shopping had created opportunities to enhance the product sales of leading online players as well as for regional domestic e-retailers, such as Wheafree in India and Healthy Supplies Ltd. in the UK. 

Break-up of Primaries:

 By Value chain side: Supply side-59%, Demand side-41%

 By Designation: CXOs- 31%, Managers- 24%, Executives – 45% 

 By Region: Europe - 29%, Asia Pacific – 32%, North America - 24%, RoW – 15%

Leading players profiled in this report: 

• Bayer AG(Germany)

• Procter & Gamble (US)

• Amway (US)

• Basf SE (Germany)

• Archer Daniels Midland (US)

• Reckitt Benckiser (UK)

• Pfizer (US)

• Vita Life Sciences Ltd (Australia)

• Arazo Nutrition (US)

• Nature’s Sunshine Products, Inc (US)

• (France)

• Glanbia Plc (Ireland)

• Vitawin(India)

• Nutramax Laboratories Consumer Care, Inc(US)

• Simply Supplements(UK)

• Love Life Supplements(UK)

• Now Foods(US)

• Bellavita Healthcare Pvt Ltd(India)

• Vitaco(New Zealand)

• Nutravita(UK)

• Life Extension(US)

• Pure Encapsulations, LLC (US)

• Herbs Nutriproducts Pvt. Ltd. (India)

• Millennium Herbal Care (India)

Research Coverage:

The report segments the bone & joint health supplements market on the basis of type, distribution channel, form, target consumer and region. In terms of insights, this report has focused on various levels of analyses—the competitive landscape, end-use analysis, and company profiles, which together comprise and discuss views on the emerging & high-growth segments of the global starter cultures, high-growth regions, countries, government initiatives, drivers, restraints, opportunities, and challenges.

Reasons to buy this report:

• To get a comprehensive overview of the bone & joint health supplements market

• To gain wide-ranging information about the top players in this industry, their product portfolios, and key strategies adopted by them

• To gain insights about the major countries/regions in which the bone & joint health supplements market is flourishing