< Key Hightlight >

User Experience (UX) Research Software Market Forecast till 2030

Market Overview

The global market for UX research software is likely to grow at a substantial rate during the forecast period of 2022-2030. The growth of the user experience (UX) research software market is driven by the increasing digitization initiatives, growth of online commerce, and the rising adoption of mobile marketing. Furthermore, governments and enterprises investing in digitalization and incorporating new technologies such as IoT and artificial intelligence into UX research software present a lucrative growth opportunity for UX research software vendors. 

Businesses are embracing online platforms to access a large customer base, while the need to satisfy consumer expectations, comply with legal authorities, and the growing number of Internet users bolster the demand for UX research software solutions. The Internet is used for a variety of purposes, from performing complex analysis to helping organizations run effectively and creating value through new products, as well as improving operational efficiency. Digital transformation is being driven by changing consumer-buyer behaviour due to the rising use of Internet-connected devices, thereby providing a lucrative opportunity for vendors in the user experience (UX) research software market during the forecast period.

Segment Overview

The type, application, and regional segments have been used to segregate the global market for UX research software market. The global market has been divided into cloud and on-premise based on the type of UX research software. Cloud segment is likely to dominate the market over the forecast period. The cloud provides the capacity to run complicated programs without needing a supercomputer or a data center, and has powerful and scalable features with a versatile cost structure which makes it appealing for various businesses to transfer to the cloud.

Based on application, the global market is segmented into large enterprises and SMEs. 

Regional Analysis

The UX research software market is divided across regions, namely North America, Europe, South America, Asia-Pacific, the Middle East & Africa. The user experience (UX) research software market is likely to be most heavily impacted by North America, consisting of the US, Canada, and Mexico. The U.S. is predicted to have the largest market share over the forecast period. The market is likely to be driven by an increase in online commerce, the need for User Experience Analytics, and growth in mobile marketing across industry verticals. 

Meanwhile, in Asia-Pacific, the growth of the market is mainly attributed to the rise of social media platforms, mobile marketing for product and service promotion, advancements in digital platforms, and the increasing purchasing power of the middle-class population.

Major Players

Qualtrics, Hotjar, Validately, Lookback, UserZoom, Userlytics, TryMyUI, UsabilityHub,  Woopra are among the leading companies operating in the global UX research software market.

COVID 19 Impacts

The spread of COVID-19 throughout the world has had a significant impact on the User Experience (UX) Research Software Market. Changes in global pandemic conditions have caused shifts in consumer preferences and behavior, which will greatly influence the UX research software market over the forecast period. For example, in March 2020, the World Health Organization declared COVID-19 a worldwide pandemic, leading to lockdowns in many countries. It is likely that the effects of this outbreak will have a lasting impact on consumer lifestyles and behavior, which may also drive up the demand for UX research software in various industries. The pandemic has caused financial difficulties for both companies and individuals around the world, presenting a significant challenge for businesses to keep operating despite closures of offices and other facilities.

"