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Europe Ayurveda Market Research Report Forecast to 2030

Market Overview

Ayurveda is a system of medicine that has its roots in India and was established over 3,000 years ago. With the rising demand for alternative medicine across the globe, Ayurveda is one of the frontrunners as an alternative form of medicine. The growth of the European Ayurveda market is attributed to the strategic initiatives to expand the Ayurvedic market in Europe and government initiatives to regulate and support Ayurveda in Europe. However, stringent regulatory policies are anticipated to hamper market growth.

Ayurveda is a natural system of medicine with historical roots in India. The treatment options in Ayurveda can include herbal medicines, acupuncture, yoga, massage therapy, and dietary changes. It is considered as one of the world's oldest healing systems. Most of the raw materials used in ayurveda arise from plant origin, parts like leaves, bark, herbs, and seeds.

The strategic initiatives to expand the ayurvedic market in Europe is the primary factor driving the growth of the Europe ayurveda market. Similarly, government initiatives to regulate and support ayurveda in Europe are further boosting the growth of the Europe market during the forecast period. However, the stringent regulatory policies are restricting the Europe ayurvedic market. Moreover, the establishment of ayurvedic institutes and the active participation of European universities and ayurveda associations aggressively promoting ayurveda in Europe are creating opportunities for market growth during the forecast period. 

Market Segmentation

Based on products, the market has been segmented into ayurvedic personal care products, ayurvedic medicine, ayurvedic nutraceuticals, and dietary supplements.

Based on products, the market has been segmented into ayurvedic personal care products, ayurvedic medicine, ayurvedic nutraceuticals, and dietary supplements. 

Based on the distribution channel, the market has been segmented into an offline channel and an online channel. The online segment is further bifurcated into e-commerce websites, online stores, and others.

Regional Analysis

The Europe ayurveda market has been segmented into German, UK, Italy, Spain, France, and Rest of Europe. Germany accounted for the largest market share of 22.78% in 2022 and is anticipated to reach approximately USD 611.45 million by 2030 at an 18.87% CAGR during the forecast period. However, France is projected to grow at the highest CAGR of 19.84% during the forecast period.

Major Players

Dabur Ltd. (India), Patanjali Ayurveda (India), Emami Group (India), Kottakkal Arya Vaidya Sala (India), Himalaya Global Holding (India), Vidya Europe SAS (France), Vitro Naturals (India), Planet Ayurveda (India), Maharishi Ayurveda Europe B.V. (Netherlands), Sri Sri Tattva Europe B.V. (Netherland) are among of the industry's other major companies.