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Web Analytics Market Overview

The Web Analytics market size is projected to grow from USD 16.72 billion in 2024 to USD 18.39 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 17.6% during the forecast period (2024 - 2032). Additionally, the market size for Web Analytics was valued at USD 5.48 billion in 2023. 

High penetration of smartphones and increasing access to websites using smartphone are key factors driving the web analytics industry growth. The flow growth in aligning organizational core work with business objectives and rising awareness regarding the effective utilization of vast chunks of unorganized data are some other factors expected to boost the web analytics market share.