The DFC Intelligence Video Game Consumer Segmentation is an advanced analytics tool. Designed to provide valuable insights into video game consumption, this high-end Excel pivot table-based spreadsheet segmentation caters to both all gamers and the top 10% known as core gamers, who generate most of the revenues from sales of hardware, software, accessories, and services.

Gamers are classified based on which platform they use, including mobile, PC and console. There is detailed segmentation for consumers that use multiple platforms

Consumer are broken down for 7 core regions and 26 sub-regions and individual countries.  For each country/region covered, consumers are placed into 15 different categories based on what platforms they use.

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The data can be purchased as a stand alone product, as part of an annual program, or included with our Full Access Subscription.

Answer questions such as:

How many consumers play across multiple platforms?

How does the market for mobile games and console games vary in different markets throughout Asia?

How many core gamers exist in China versus the United States?

What would be the addressable market for high-end game accessories in Eastern Europe?

Which market should I look at for direct distribution of my product?

How much is the market in Latin America expected to grow? 

What is the addressable market for a AAA PC game in Western Europe?

Which languages should I translate my game into?

Should I put marketing dollars into Australia or another market?

 

Dive into the broad spectrum of gaming habits, from casual players to dedicated console enthusiasts. Our segmentation captures the diverse landscape, offering insights into emerging trends, country/region location, and platform choices.

Target the core gaming community with the ability to size the market for top spenders.

Easily pull the data you need and create your own custom charts and analyses from our user-friendly pivot table interface.

Make use of DFC’s analysts to create your reports and provide context and insights that benefit you.