Key Findings

Reinforce sustainability communication by providing clear and specific evidence

As impending legislation targets greenwashing, and global health policies continue to evolve, businesses must convincingly communicate their sustainability initiatives. With only 10% effectively doing so, providing tangible evidence of their environmental impact, through detailed reporting and accurate claims, is vital for earning consumer trust and differentiate.

The rising demand for sustainable products is fuelling revenue growth

Sustainability is fuelling expansion in the packaged food industry, with sustainable products retail value sales growing at 7% CAGR (2020-2023). Today's consumers are progressively leaning towards healthier diets and lifestyles, making sustainability a significant factor for differentiation when offered along with quality, taste and nutrition.

From farm to fork, consumers demand transparency on sourcing and production practices

Today's savvy consumers are invested in the product's journey, not just the result. Prioritising sustainable sourcing, local production and sustainable farming practices proves a vital commitment to tackling food insecurity - a standout selling point, given that a quarter of global consumers look for locally-sourced food.

Catering to dietary preferences can boost both sales and sustainability credentials

As nearly half of global consumers are curbing their animal product consumption, the potential for business growth in plant-based alternatives remains significant. Brands, by underscoring the dual advantages of lower carbon emissions and improved nutrition, and adding allergen-free features, can boost appeal and broaden their consumer reach.

Consumers’ constant demand for value for money fires competition

Brands must prove their products' value for money to secure consumer trust, especially as 40% cite price as a barrier to sustainable purchases. Strategies such as local production, smaller packaging, food waste prevention awareness and premium dining at home experiences can help brands compete against advanced private label offerings.