The AI in social media market is projected to grow from USD 2.20 billion in 2024 to USD 10.33 billion by 2029, at a compound annual growth rate (CAGR) of 36.2% during the forecast period. The major factors driving the market growth include the introduction of AI-powered deepfake detection in social media to identify and flag altered content. The rising demand for highly personalized content and recommendations tailored to user preferences and behavior is shaping the social media market.

By product type, the influencer marketing segment registers for the fastest growing market during the forecast period.

By automating and optimizing influencer marketing, AI social media tools enable brands to make data-driven decisions, reach relevant audiences, and ensure their campaigns are more effective and cost-efficient. AI-based social media tools in influencer marketing assist brands in detecting fraudulent influencers, which can improve the ROI, increase sales, and improve the brand's reputation. For instance, AI content tools like Lumen5, Canva, Jasper, and Midjourney are major tools for improving influencer marketing strategies by crafting high-quality content.

By region, Asia Pacific to register the highest CAGR market during the forecast period.

Asia Pacific is a rapidly growing region for AI in social media, compelled by high mobile and internet penetration rates and a young, tech-savvy population. Countries like China, India, Japan, and South Korea are leading the adoption, with social media platforms being central to the region’s social media ecosystem. With the vast amount of content generated in diverse languages, AI in social media is used for content moderation, language translation, and understanding user-generated content, specifically across China and India.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the AI in social media market.

By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%

By Designation: C-Level: 35%, Director Level: 25%, and Others: 40%

By Region: North America: 40%, Europe: 25%, Asia Pacific: 20%, Middle East & Africa: 10%, and Latin America: 5%.

Google (US), Meta (US), IBM (US), Sprout Social (US), Sprinklr (US), AWS (US), LivePerson (US), HubSpot (US), Microsoft (US), Adobe (US); are some of the key players in the AI in social media market.

The study includes an in-depth competitive analysis of these key players in the AI in social media market, including their company profiles, recent developments, and key market strategies.

Research Coverage

This research report categorizes the AI in social media market by product type (content creation and optimization, influencer marketing, social media management, audience targeting and engagement, reporting and analytics, eCommerce and conversion optimization, content strategy), by deployment mode (cloud and on-premises), by Use case (customer service, sales, marketing, HR, IT & security), by End user (Enterprise users (Retail & eCommerce, Healthcare & Pharma, Banking & Financial Services, Insurance, News & Publishing Agencies, Advertising & Creative Marketing Agencies, PR Agencies, Sports & Gaming, Technology & Software, Travel & Hospitality, Education, Telecommunications, Professional Services Firms, and other enterprise users) and individual users (Influencers & Content Creators and social media managers)), and by region (North America, Europe, Asia Pacific, Middle East & Africa, and Latin America). The scope of the report covers detailed information regarding the major factors, such as drivers, restraints, challenges, and opportunities, influencing the growth of the AI in social media market. A detailed analysis of the key industry players has been done to provide insights into their business overview, solutions and services, key strategies, Contracts, partnerships, and agreements. new product & service launches, mergers and acquisitions, and recent developments associated with the authentication and brand protection market. Competitive analysis of upcoming startups in the authentication and brand protection market ecosystem is covered in this report.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall authentication and brand protection market and the subsegments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:

Analysis of key drivers (the emergence of AR in social media enhances brand visibility and boosts user engagement, growth in GenAI-based content creation tools enables brands to create captivating and unique content, rising demand for highly personalized content and recommendations tailored to user preferences and behavior, and improved collaboration among influencer brands to design more effective influencer marketing campaigns), restraints (stricter regulations surrounding the usage of AI in social media and privacy), opportunities (the introduction of AI-powered deepfake detection in social media to identify and flag altered content, AI-driven social media assistants to optimize account management, content sharing, and user engagement for business), and challenges (content misinterpretation and devaluation and limited creativity and personalization) influencing the growth of the AI in social media market.

Product Development/Innovation: Detailed insights on upcoming technologies, research & development activities, and new product & service launches in the authentication and brand protection market

Market Development: Comprehensive information about lucrative markets - the report analyses the authentication and brand protection market across varied regions.

Market Diversification: Exhaustive information about new products & services, untapped geographies, recent developments, and investments in the authentication and brand protection market

Competitive Assessment: In-depth assessment of market shares, growth strategies and service offerings of leading players like Google (US), Meta (US), IBM (US), Sprout Social (US), Sprinklr (US), AWS (US), LivePerson (US), HubSpot (US), Microsoft (US), Adobe (US) among others in AI in social media market.